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I wrote this before Saylors new changes he announced yesterday.

So here are my thoughts on the $SWC story so far, thoughts moving forward and a bit about my historic investments, rather than a post saying x amount of Bitcoin and x Bitcoin price. its going to be more thoughts in my head about different catalysts which get us to the FTSE 100 and or £10 share price.

May and June last year were the craziest times ive been involved in, in investing. I had been looking for a company to replicate the MSTR playbook in the UK and after seeing Andrew on Tim Kotzmans podcast I bought 2,500,000 the next day at market open for 5p on 1st May 2025.

On 1st May the Bitcoin price was roughly $95,000 and when $SWC hit an all time high on 20th June while Bitcoin was at $105,000. Thats a mere 10.52% increase whilst my initial $SWC investment in the same time had gone up 12,500% or 105 x.

Bitcoin then went onto hit an all time high on 6th October of $126,314 and the $SWC share price was around 100p. So in this time period Bitcoin went up 20.30% and $SWC was down 84.13%.

Back in 2022 i did a lot of research and predicted the low point of Bitcoin cycle which I DCA'd into every week for the last qtr of 2022 with an average price of around $17,500 I started to sell all my Bitcoin on 23rd January 2023 and DCA'd into $MSTR. Over the course of the following 2 months. My first purchase into $MSTR turned out to be the the lowest daily share price in 2022 and I paid $46 a share.

From my calculation in the summer of 2022 I had the top of the Bitcoin cycle for 2025 at $250,000 and the cycle bottom for 2026 at $70,000. My $250,000 top was pretty much double the actual peak but so far my $70,000 bottom isn't to bad as we have hit $58,000 so far in 2026. Along the way talk of a super cycle gathered momentum and sentiment shifted to AI stocks.

At the start of 2023 I decided to sell all my portfolio and focus on Bitcoin and Tesla only, then I could be the master of 2 sectors/companies, by April 2024 I was all in on treasury companies. then subsequently all in on $SWC

For the record i have invested and traded Tesla stock on quarterly delivery car numbers until April 2024 and made a killing. My worst trades being selling Tesla stock at the bottom of covid which would be a 13 x if i had of kept it and selling my Nvidia stock on 3rd Jan 2023 which would also be a 13 x. Also as many times someone explains options to me i still dont understand them and wont use them.

So what have I learnt from this, The first thing is I only invest in companies where I trust the CEO who is also the founder, which leaves me with Elon Musk, Jensen Huang, Micheal Saylor and Andrew Webley.

Regardless of how well the company is doing and positive forward projections etc everything is built around sentiment in todays markets, be it the sector or the actual company.

My best advice is always don't listen to anyone telling you what to do, do what you feel is right, listen and consume content but make your own decision and dont dither either. you have come to the conclusion and back yourself 100%.

I truly believe Bitcoin will go to $1m a coin then $10m a coin at some point in the future.

$SWC at 1 mNAV with no future purchases of Bitcoin

$1m per Bitcoin £5.86
$10m per Bitcoin £58.60

Then lets say sentiment is good and mNav is at 3 x mNAV which is entirely possible as sentiment will return despite the calls for never seeing an increase in MNAV again.

$1m per Bitcoin £17.58
$10m per Bitcoin £175.80

SWC increasing Sats per share from currently 684 to 3 x that, then that would be 2,052 Sats per share at 1 mNAV

$1m per Bitcoin £17.58
Then with 3 x mNAV that would be £52.74

Then lets say 3 x the sats per share to get to 6,156 when Bitcoin is at $10m a coin would be a staggering….

$10m per Bitcoin £517.40 per share and thats at 1 mNAV

Now all the figures above are treasury model 1.0. Sentiment will return as Bitcoin runs up and there will be hot times and cooled off times.

Treasury model 2.0 is running a preferred stock alongside the common equity.
$MSTR and $ASST have called their offerings "Digital Capital" which lots of people are unhappy with as it makes it sound safer and more like fixed income than it actually is. With the recent draw downs in both $STRC and $SATA lots of investors thought it was going to range close to $100. $STRC is currently at $74.57 so someone who invested £1,00,000 now has a stock worth £745,700 and remember preferred investors are low risk investors who don't like volatility. The share holder will still recieve 11.5% of £1m a year £115,000 which at the moment the effective yield is 15.42% on £745,700. this im sure will get back to $100 but its not what the risk adverse investor is confortable with.

if you invested £745,700 into $STRC at the moment you would get 11.50% of £1,000,000 (lets call it 12%) or 1% per month whilst its trading back upto $100 and  33% apreciation on your initial investment.

I have thought a lot about what yield $SWC will offer on its preferred stock but for now its unknown, 12% per year sounds good to me as its a simple 1% per month into perpetuity, simple maths when explaining to someone is £1m investment is £10,000 a month for life. What we have seen is investors are happy with 2 years dividend payments in cash in the bank.

Amplification is the key as you dont want to get over leveraged if there is a big pullback in the Bitcoin price. The company runs the common stock ATM to bolster how much amplification you can run but you also can hold cash in reserves rather than buy bitcoin if you are concerned that Bitcoin could pull back and you don’t become above 100% leveraged

When Bitcoin is on a run up your amplification reduces and you can then deploy the cash you have saved. you can even sell Bitcoin to pay the div payments whilst at the same time buy more Bitcoin than you have sold so investors see you are constantly adding more sats per share to the common stock. also you can raise money under 1 mNAV if you need cash as the model now is judge us over a quarter or year etc.

Back to the original reason for this post how do we get to the FTSE 100 and or £10 share price.

With the introduction of a preferred stock there are so many variables.

If we think we are in the 4 year cycle and Bitcoin tops in the 2nd half of 2029 my current base case is $250,000 to $500,000 so lets use $375,000 as the cycle top.

Currently the 100th position in the FTSE 100 is Entain plc with a market cap of £3.7B at 1 mNAV $SWC would have to have 13,062 Bitcoin at $375,000 a Bitcoin

Until the preferred stock gets issued I don’t want to give any predictions of what $SWC could get to in a time period or how much Bitcoin is possible to accumulate

Final conclusion

$SWC will be in the FTSE 100 and have a £10 share price before the end of 2029 (A lot sooner in fact) and during this time you will have waves of excitement in sentiment where mNAV will expand dramatically.

I retired in 2018 and vowed never to work again as it consumes my life but The Smarter Web Company along with Andrews passion reignited that fire in me to go again and as you may of noticed I work full time and more on $SWC. When we get to the FTSE 100 I will retire for s second time and no longer be spending 24/7 on $SWC with posting, what’s app groups etc. I will however not be selling my shares.

LFG Andy x